Now, though, she’s welcomed a softer, more ethereal style that feels fresh out of Oz.

The actor’s r.e.m.

beauty also got a Wicked makeover

WhenAriana Grande launched her own makeup brand, r.e.m.

Ariana Grande posing on the red carpet a Wicked event

But when “Wicked” came along, r.e.m.

beauty took a detour from its space-age vibe to launch a line leaning into the fairytale theme of Oz.

Of course, it was a huge hit.

Ariana Grande at the Wicked premiere