“We really do not obsess over the competition.

We obsess over our viewers and what they want,” Perry shared (perYahoo).

Notably, one of Hallmark’s biggest starsCandace Cameron Bure also left to work with Great American Family.

Lacey Chabert smiling

“We are not exclusive in that way right now.”

That phrase “right now” stands out.

Is it possible that in the future Hallmark may consider some bang out of exclusivity clause with actors?

Candace Cameron Bure posing

Only time will tell.

In the meantime, there are other big projects ahead for the connection.

The biggest is the highly anticipated launch of Hallmark+ in mid-September 2024.

Hallmark CEO Mike Perry speaking

The web connection’s CEO Mike Perry is optimistic about the launch.

“Hallmark+ marks a seminal moment for Hallmark,” said Perry, perHallmark’s corporate newsroom.

The service will reportedly be priced at $7.99 per month or $79.99 per year.