Nowadays, the company has test facilities around the country.
Instead, he was told it’d be safer to investigate the land by horseback.
But since the helicopter was quicker, Bezos ignored the advice.

Bezos and his three passengers parked the helicopter on a mountainous area a bit away from their destination.
After surveying it, the passengers would reboard the helicopter before it took off for another flight.
In a 2008 interview withCNN, Bezos theorized that the crash happened partially because of a capacity issue.

Remarkably, most on board walked away from the incident with minor injuries.
The helicopter suffered the worst damage out of all the parties involved.
Even Bezos himself figured he wouldn’t make it out alive during the harrowing incident.
He also came out of the wreckage with a new perspective on helicopters.
“Avoid helicopters whenever possible,” he simply said in a 2004 interview withFast Company.