Their bond has remained consistently strong through the years too.
In fact, there was even a moment when Kate reportedly didn’t want to be seen with him.
Nonetheless, James stuck to his guns and set out to pave his own way in the world.
But first, he took a little detour to live it up.
To make matters even messier, James supposedly tried to relieve himself on the street.
The ambitious entrepeneur soon started his customizable cake business, Nice Cakes.
However, some of James' designs were far from heartwarming.
Of course, you could also finish your NSFW cake with sexually explicit imagery.
A guest who got to taste one of his cakes at a Hello!
magazine party described it to theDaily Mailas “very much like they had come from a supermarket.”
Despite everything, Kate Middleton’s brother remained optimistic.
Meanwhile, a family member had paid off a $25,775 business debt to keep Nice Cakes afloat.
Things didn’t go that well with Boomf either.
Initially, James told theDaily Mailthat he had earned a handsome profit in 2018.
But at some point after that, everything went downhill.
Notably, the company was under an eye-watering reported debt of 800,000 at the time.
But despite all his advantages in life, James believed he only owed his success to himself.
“It’s not just because of my family that I’ve been getting attention.
Ultimately, James reasoned that, “Nothing is handed to anyone on a plate.”
Kate Middleton’s brother and Alderton have butted heads several times since then.
