Specifically, Meghan expressed her esteem for her Sussex title.
“I love that that is something that Archie, Lili, H and I all have together.
It means a lot to me.”

“Positivity creates a strong emotional connection .
making your brand more memorable.”
Unfortunately, past negativity has caused some people to be skeptical.

When Meghan renamed her brand, “As Ever,” some thoughtshe was throwing subtle shadeon the royals.
However, when speaking to People in March 2025, Meghan noted that she didn’t regret her decision.
Archie was born in May 2019, and Lilibet was born just over two years later in June 2021.
Now that Lilibet is almost four, Meghan’s about to leave the baby/toddler phase behind.