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Targethas a way of getting us to spend our money on things we didn’t know we needed.
If so, you’re not alone!
Many people have made impulse purchases and jettisoned, well-intentioned shopping lists all across the country.
If you’re trying to rein in your spending, there are things you could do.
Read on to discover all of the tricks Target employs to part you from your hard-earned coin.
In fact,Urban Dictionaryactually has a definition for the “Target effect” and it’s pretty spot-on.
Frequently happens while shopping at Target."
You just need to be aware of the “Target effect” first and foremost.
“If your emotions are manipulated, then your behavior will also change,influencing what consumers choose.”
It feels kind of like winning a treasure hunt, doesn’t it?
“Stock is rotated in and out,” he shared in an interview withBusiness Insider.
“It makes shopping a game,” he revealed in an interview withPhiladelphiamagazine.
“In reality, Targetshould mark things down at the right price in the first place.
Instead, these discounts make you feel like you’re getting a deal when you’re actually not.”
Or perhaps during your holiday shopping you were pleased to find tape adjacent to the wrapping paper?
Something you don’t naturally associate, but once you see them there, it makes sense."
This kind of tactic is a great way to get shoppers to spend more money than they anticipated.
But does that technique really work, tricking shoppers into thinking something is cheaper than it actually is?
Yes, according to Kevin Chapman, a licensed clinical psychologist.
Raise your hand if you’re guilty!
Speaking of carts, you might have noticed that the shopping carts at Target are larger than carts elsewhere.
“That’s what places like H&M, Uniqlo are all about.”
“Target likes to borrow strategies of higher-end retailers like Nordstrom,” he continued.
“You don’t see 50t-shirtsin Target stacked; it’s only a few in every size.
He added that the tech sections in newer Target stores look like an Apple store quite deliberately.
“Target is a seasonal leader,” Macridi revealed in an interview withBusiness Insider.
Of course, there’s a reason Target has such a section, according toBusiness Insider.
“It’s perfect for Target.”
Of course you have, if you’re a regular patron of the big box retailer.
Forget sneaky that’s just creepy!
So how exactly does Target figure out how to sell you exactly what you didn’t know you needed?
Does Target curate your audio experience?
You wanted them to focus on shopping.”
“Fast fashion is where everything went,” she explained in an interview withPhiladelphiamagazine.
“But these guys were really ahead of the curve.”
Target is alwayson trend, and therefore it’s easier to imagine yourself living that Target life.
When you see towels just on a shelf, that might not be exciting.
But when towels are displayed in an entire bathroom setting that makes you want to redo your own bathroom?
Then you buy towels.
As awesome as that sounds, it’s also a sure-fire way to blow your budget.
Do you really need a new serving tray?
Probably not… but Chrissy Teigen designed it, so youwantit more.
The same can be said for Gaines' wide array of home decor items.
After all, the farmhouse look doesn’t seem to be going anywhere anytime soon.
