Much of that was due to the rising popularity of family members, including William, Prince of Wales.
Much of William’s overall popularity is also likely due to his late mother, Princess Diana.
She was known for her charity work and for bringing attention to the homeless situation in England.

Because of those memories, William decided where he should focus his efforts when the time came.
He became patron of the Passage in 2019.
“What do I feel works?

What do I feel people want to see from me?
“And that’s grown more over the last few years.”
William also stated his desire to use his influence to try and make change happen.
William has made several appearances at the Passage since aligning with the organization.