When two cultural phenomena get canceled, do they cancel each other out to make a net positive?
But first, let’s break down the controversy around Shane Gillis.
These days, the distraction seems to be less of a concern.
The backlash by right-wing, anti-LGBTQ protestors was swift.
Kid Rock recorded himself shooting a pile of 30-packs with an assault rifle.
That’s tough to overcome, marketing-wise.
It’s tough to get people to order a Bud Light publicly.
You’re gonna get made fun of."
One year later, Shane Gillis stepped in as an ambassador for the beer.
