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She also announced her own lifestyle brand, dubbed American Riviera Orchard, that same year.

But in February 2025, Markle took toInstagramto announce her brand would now be called “As Ever.”

Meghan Markle smiling in a blue sweater while attending a wheelchair basketball game at the 2025 Invictus Games at the Vancouver Convention Centre on February 09, 2025 in Vancouver, British Columbi

And in doing so, she appeared to throw some subtle shade at the crown.

“Grown women seem to retain this childhood fantasy.

Meghan Markle smiling in outdoor selfie