MultipleGrammy Award winner Dolly Partonhas made butterflies an undeniable part of her brand.

According to Parton, her connection with butterflies goes back to when she wasgrowing up in the Tennessee mountains.

Parton added that she “used to chase butterflies off into the woods and get lost.”

Dolly Parton smiling microphone

This drew the ire of Parton’s mother, who would have to come out and find her.

Parton also explained that her various medical procedures are what inspired her to start getting tattooed.

But it doesn’t stop at the logo.

Dolly Parton posing Dollywood sign flowers

Butterfly imagery can be found throughout Parton’s Dollywood theme park in her home state of Tennessee.

Additionally, Dollywood’s sister water park Splash County has a waterslide attraction simply called “The Butterfly.”

Speaking of Dollywood, Parton is also using her love of butterflies to get her Willy Wonka on.

Parton is clearly aware of the similarities between herself and that fictional chocolatier we mentioned.