The social networking app FashionTap was created by fashion blogger Amy Roiland.
Roiland told the Sharks she was looking for a $100,000 investment for 10% of her company.
She explained how the app worked and how users could easily purchase the clothes they see.
Shark Kevin O’Leary did not see why FashionTap was necessary compared to social media sites like Instagram and Facebook.
Roiland explained that the direct links to products are what made FashionTap stand out.
Roiland had yet to do an official launch at the time.
She had only soft-launched FashionTap through her own fashion blog.
After six months, she received about 6,000 downloads and had 1,500 active users monthly.
She planned to use the $100,000 investment for marketing FashionTap and increase the number of users.
Guest Shark Chris Sacca thought Instagram was a good enough fashion social online grid.
Sacca followed shortly after.
The Sharks were shocked that Roiland did not negotiate, and Corcoran dropped out.
However, Roiland is still a successful fashion blogger and runs the blogA Fashion Nerd, along with aYouTubechannel.
She has 268,000 followers onInstagramand more than 600,000 onTikTokas of January 2025.
Her success has not come without controversy.
Several TikTokers have shared videos speaking out against Roiland.
