Some of themost successful “Shark Tank” companieshaven’t been able to bag the deal they envisioned.

This tough feat is made even more impressive by the fact that theirs was a sock company.

After about nine hours of work, the first Grace and Lace sock was born.

Barbara Corcoran with a Grace and Lace sock

However, you wouldn’t know it by watching their confident display.

Grace and Lace’s impressive growth further intrigued the judges because they hadn’t spent anything on advertising.

The Hinnants wasted no time in sealing the deal.

Rick and Melissa Hinnant on Shark Tank

Furthermore, they had grown from a company of six employees to nearly 50.

Now, they sell everything from tops and bottoms to accessories and home decor products.

Grace and Lace also remains active on social media.

Rick and Melissa Hinnant talking

They do weeklyYouTubelivestreams and frequently shareInstagramphotos to promote their products.