The idea behind SoleMates and its key product, the High Heel Protector, is ingenious.

When this happens, it can trip you up and even make you fall.

Unfortunately, things didn’t go as planned for Ferguson and Brown.

Monica Ferguson and Becca Brown on Shark Tank

Monica Ferguson and Becca Brown of SoleMates were in good company in that regard.

Plus, their product seemed genuinely useful.

With all that in mind, their likelihood of securing a deal with the Sharks seemed high.

Monica Ferguson and Becca Brown on Shark Tank

The pitch for SoleMates was very hands-on … or feet-on, we should say.

Ferguson and Brown brought along high heels paired with their patented Heel Protectors.

They passed out pairs to the Sharks to try on, allowing them to test the product for themselves.

High heels on grass with SoleMates protectors

Each of the Sharks excluding Mark Cuban took a test walk in the upgraded heels.

Ferguson and Brown were seeking $500,000 for a 10% equity stake in their business.

Fans discovered that the deal with Robert Herjavec fell through after the episode aired.

Even though their deal didn’t pan out, the ladies of SoleMates have found success with their company.

The shoe accessory brand has partnered with CVS to sell its products online and in-store via the far-reaching company.

The SoleMates success story is far from over since their appearance on Shark Tank.

It seems like customers are indeed head over heels for SoleMates.