However, the revelation only confused Barbara Corcoran because she felt it muddled her selling point.

Of course, the increased popularity also brought increased sales.

So, it’s unsurprising that they expanded into over 500 Ulta Beauty stores the following year.

Fiona Co Chan pitching on Shark Tank

In anotherYouTubeshort, Chan noted that her mother had modeled for one of their primer displays at Ulta.

Youthforia has also amassed a following of over 100,000 people onTikTokandInstagramto date.

Nonetheless, the creator tried it on and found it way too light for her skin tone.

Mark Cuban talking on Shark Tank

She criticized Youthforia for not being inclusive enough.

In March 2024, Youthforia released ten supposedly inclusive shades of their foundation.

the darkest shade of the youthforia date night foundation.

Mark Cuban applying makeup

Golloria George trying the Youthforia foundation