The ads featured Lewis at his best dry, exasperated, and woefully mistreated.
And in a way, some of that suffering might not have been an act.
“I mean, I don’t like fruit juice,” Lewis confessed.

I’m the De Niro of commercials with this one."
Still, the creative freedom the brand allowed the comedian made sipping on the adult fruit juicea bitmore palatable.
With impassioned statements like, “Belching is for babies!”

“They wanted me to be me, y’know?”
“To say that I’ve been typecast would be an understatement.
Richard Lewis,married to Joyce Lapinsky, died on February 27, 2024.